At A-Frame Venture Studio, we believe in the extraordinary power of human connection and the fundamental role of health in shaping the future.
Connection
We are committed to strengthening human connection. We believe in connecting with stakeholders early and often, and actively build and co-build brands crafted to bring people closer.
Health
Our holistic approach to health encompasses physical, emotional, mental, and community aspects. We prioritize the health and well-being of our team, understanding that a supportive and nurturing work environment is essential for creativity and productivity. This commitment extends to our collaborative brand-building process, where we partner with ventures that share our comprehensive view of health. Together, we develop initiatives that foster healthier communities.
Well-Being
We focus on creating products and services that uplift physical, mental, and emotional health, contributing to the betterment of individuals, communities, and society at large.
Our Approach
Process
Venture
Playbook
We've taken our collective experiences of building, launching, and exiting ventures with a comprehensive playbook that guides our processes, from inception to exit.
Ethos
Business
for Impact
We build brands for triple-bottom-line impact with human connection, well-being, and a holistic idea of health at the center. Our BCorp and sustainability experts guide our practices in thinking about impact from day one. We create using human-centered design principles and lead with our theory of change.
Rediscover Value
We've taken our collective experiences of building, launching, and existing ventures; and created a comprehensive playbook which guides our processes. Our playbook includes partnerships that give AFVS some epic unfair advantages.
M&A
We evaluate ventures based on traditional metrics of success, but we select our acquisitions based on the opportunity to take the venture from a single-bottom-line to a TBL. We select based on brand potential, product R+D, and scalability. We look for opportunities to improve impact, brand, story, logistics, and D2C, and wholesale (in that order).
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Mirth exists to improve the emotional
well-being of people and communities.
We happen to make hydrating sparkling juice made with water, electrolytes, vitamins, minerals and 100% Organic Fruit Juice.
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Some of our first work was collaborating on the development of our Theory of Change (ToC):
If Mirth promotes outdoor activities, encourages mindful nourishment, and equips people with essential tools for self-expression, meaningful connections, and healthy living habits, then we’ll strengthen the emotional health, well-being, connectedness and resilience of our friends, families, and essential communities.
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We utilize the Green Master Program for early Impact Measurement. We utilize the BCorp assessment for social and environmental impact planning.
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ThinkMirth is a world connected through fruit characters "the little feels" bringing us into nature, a place for sharing aloud about our feelings, Mirth (is generally associated with a sense of delight and is commonly found where people are expressing joy and having fun together) is just one emotion on the spectrum of feels. We believe its important to "feel all the little feels". We aim to improve the understanding of our emotions and better inform our actions, responses, and even thoughts.
