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At A-Frame Venture Studio, we believe in the extraordinary power of human connection and the fundamental role of health in shaping the future. 

Connection

We are committed to strengthening the essence of human connection. We actively build and co-build brands that resonate deeply with people, forging lasting relationships and shared experiences. Our ventures are crafted to bring people closer. We believe in connecting with stakeholders early and often. We also take a collaborative approach to building with partners.  

Health

Our holistic approach to health encompasses physical, emotional, mental, and community aspects. We prioritize the health and well-being of our team, understanding that a supportive and nurturing work environment is essential for creativity and productivity. This commitment extends to our collaborative brand-building process, where we partner with ventures that share our comprehensive view of health. Together, we develop initiatives that foster healthier communities.

Well-Being

We focus on creating products and services that uplift physical, mental, and emotional health, contributing to the betterment of individuals, communities, and society at large.

Our Approach

Process
Venture
Playbook

We've taken our collective experiences of building, launching, and existing ventures and created a comprehensive playbook that guides our processes. 

Value Creation
Partnership for the
Goals
Ethos
Business
for Impact

 

We build brands for triple-bottom-line impact with human connection, well-being, and a holistic idea of health at the center. Our BCorp and sustainability experts guide our practices in thinking about impact from day one. We create using human-centered design principles and lead with our theory of change. 

Design
Humanity
Centered
Design
Rediscover Value

We've taken our collective experiences of building, launching, and existing ventures; and created a comprehensive playbook which guides our processes. Our playbook includes partnerships that give AFVS some epic unfair advantages.

Acquisitions

 

We evaluate ventures based on traditional metrics of success, but we select our acquisitions based on the opportunity to take the venture from a single-bottom-line to a TBL. We select based on brand potential, product R+D, and scalability. We look for opportunities to improve impact, brand, story, logistics, and D2C. 

Explore Working Together

If you are building a business and want the support of A-Frame Venture Studio please explore how we work with folks. 

Image by Evan Leith

Our Team.

Mirth exists to improve the emotional

well-being of people and communities.

We happen to make hydrating sparkling juice made with water, electrolytes, vitamins, minerals and 100% Organic Fruit Juice. 

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Some of our first work was collaborating on the development of our Theory of Change (ToC):

If Mirth promotes outdoor activities, encourages mindful nourishment, and equips people with essential tools for self-expression, meaningful connections, and healthy living habits, then we’ll strengthen the emotional health, well-being, connectedness and resilience of our friends, families, and essential communities.

We utilize the Green Master Program for early Impact Measurement. We utilize the BCorp assessment for social and environmental impact planning. 

ThinkMirth is a world connected through fruit characters "the little feels" bringing us into nature, a place for sharing aloud about our feelings, Mirth (is generally associated with a sense of delight and is commonly found where people are expressing joy and having fun together) is just one emotion on the spectrum of feels. We believe its important to "feel all the little feels". We aim to improve the understanding of our emotions and better inform our actions, responses, and even thoughts.

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